We audit your PPC accounts and develop improved strategies to enhance the performance of your campaigns and make every penny of your ad spend count.
Our exhaustive keyword research and in-depth competitor analysis help you develop a responsive PPC strategy to stay ahead of the race and improve ROI significantly.
Our targeted campaigns get your brand in front of people, who are actively searching for precisely what you offer.
We empower your paid search marketing with relevant and well-focused campaigns to ensure that your site gains high visibility, gets instant traffic, and shows high conversion rates.
Boost your exposure, create brand awareness, and reach your target audience with intelligently-targeted and cost-effective display campaigns to increase sales potential and improve overall ROI.
Our progressive remarketing techniques help you spend your ad budget in the most profitable way by tapping into as well as re-engaging the prospects, which are the ripest for the conversions.
We find the most gainful media channels for you by negotiating contracts and managing your campaigns to increase viewability, drive more targeted traffic, and improve ROI efficiently.
Our retail-centric approach to managing your shopping ad campaigns ensures that you get broader exposure, experience higher click through rate (CTR), and generate more sales effectively.
Develop and implement innovative social strategies to advertise on social media platforms like Facebook, LinkedIn and Twitter, and drive more business by reaching the untapped audience successfully.
Our targeted campaigns get your brand in front of people, who are actively searching for precisely what you offer.
Optimize your campaigns inside out, increase CTR, and ensure strong ROI with our well-focused and compelling ad copies as well as highly optimized landing pages.
Achieve your campaign goals through smart selection of keywords, continuous tracking of ad performance, and effective optimization of bids.
We help you scale your success by streamlining processes and fine-tuning strategies with our incessant efforts to optimize, manage and expand your campaigns.
Get complete campaign insights and actionable advice for improvement of their performance with our exhaustive monthly reports and in-depth analyses.
You can find your all queries about PPC
Provided it is done well, almost any kind of business can make PPC work for them. A number of digital marketing channels such as search, display, social media marketing, and retargeting are PPC based. Products with a high customer lifetime value, average order value, high margins do well with PPC. Hard-to-find / unique products and retailers with a diverse array of products should also look to PPC for growth.
Search Engine Advertising or SEM offers businesses the opportunity to appear in the sponsored listings of a search results page. You should pay for it because it allows your business to appear right at the top and grab the searcher's attention. Search Engine advertising offers two excellent benefits - it only charges you per click {or lead} ensuring that you pay only for an interested audience and it is easily measurable in terms of performance.
You should be able to see an impact in traffic from SEM fairly quickly. However, seeing an impact in terms of sales and revenue will take trial and error. It takes time to research for keywords, build a quality score and may need iterations in terms of copy and landing pages. It will take approximately 2-3 months to see results from a PPC campaign.
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PPC ads can be of different kinds - search, display, social media advertising, remarketing, Google shopping and mobile ads. They can appear in the SERPs, follow you on social media, websites you're browsing, or appear in apps that you use. We can help you choose the best way to implement PPC and show your ads to the most relevant audience.
There could be a number of reasons for your PPC ads not being visible - you may be excluded from the target set, the ads may be disapproved or the campaign budget may be exhausted. There may be limits placed on ads schedule or geographic targeting. Other common reasons may be a low ad rank or quality score, low impression share, or search result ad fatigue.
Research closely on your competitor's activities - a number of tools online allow you to do that. Closely track the keywords they are using. You can create better ads or place higher bids to be visible where your competitors are. You can also bid on branded keywords featuring your competitors and your ads will show up too.
Cost-per-click can increase due to increased competition for ad space. Within Adwords, the number of advertisers can be found in the auctions insights report. CPC will rise if too many advertisers are vying for the same keywords, especially during specific times in the year such as Black Friday or Christmas. Changes in quality scores, ad copy, or an anomaly in a few keywords can also cause a change in CPC.
It is advisable to bid on your own brand name because it helps capture high-quality leads that are close to converting. Branded terms are cheaper than non-brand keywords, you can control your messaging, and it helps you grab attention on your SERPs. The best part? It protects you from competitors trying to cache in on your brand.
Success in PPC depends on the organisation and its objectives. These could be increased traffic, higher engagement, increased leads, sales, or conversions. Some KPIs used to measure success in a PPC campaign include Clicks, Cost-per-click, Click through rate, Quality score, Cost per acquisition, ad position and Conversion rate are also indicators of the success of your campaign.
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